Two weeks ago I've attended New Look Spring/Summer 2014 Press Day
to see the upcoming trends. There are four main trends in total which
cover pretty much everything from floral skirts and dresses to
oversized, slouchy jumpers and acid denim. There is also a fabulous
collection of jewellery and shoes. Safe to stay that chunky necklaces
are still going strong and as always New Look will deliver the
prettiest gems on the high street. The shoes are full of chunky
platforms, embroideries and colourful prints. My favourtie picks are
from the Neon Bloom and California Dreaming trends. I also love all the
pretty pastel heels, delicate crochet flats and colourful necklaces.
Neon Bloom
Pretty pastels and fabulous florals make up our Neon Bloom story. Skirts
are mid length and intricate in delicate lace, whilst Spring coats are
lightweight and embellished. Slouched jersey jumpers are updated with
statement necklaces for a modern clean look.
California Dreaming
Taking on a new print direction, this story plays with Aztec, patchwork,
paisley and zebra. Loose silk tees are teamed with rustic beaded
jackets and print matching is key in harem trousers and crop tops. This
is a festival and boho mash up.
Tomorrows Yesterday
Monochrome at its best; polka dots, gingham and stripes infused with
flashes of baby pink. Mesh is introduced on skirts and lingerie inspired
silk dresses are finished with lace trims. Blouses tuck into distressed
mom cut denim and chunky buckle belts.
Seattle Grunge
Oversized florals, surf palm prints and new wash mottled denim – this
collection is full of statement pieces. Acid wash jeans and jackets sit
with flashes of neon pink and a touch of pretty embroidery adds a
feminine edge.
Shoes & Accessories
Pops of neon, graphic print and clean, structured shapes revitalise the
collection. In contrast, delicate detailing on sugary pastels adds
femininity with embellishment and statement jewels. Tribal is revisited
with ethnic beading, Aztec prints and a rich colour palette of crimson
reds, burnt orange and luxe metallics.