Powerhouse adhesive offering of 60+ Aleene’s® products showcased exclusively in Michaels Stores, supported with 52 weeks of tutorials on Cool2Craft.com
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| L to R: Heidi Borchers, Aleene Jackson, Tiffany Windsor. Visit the Aleene Jackson Craft Museum! |
August 24, 2011 (Fresno, Calif.) – A glue for every season and every reason! Daughters of Aleene Jackson, Tiffany Windsor and Heidi Borchers, unite with iLovetoCreate to present a mega display of beloved Aleene’s adhesives exclusive for Michaels Stores across the country.
In today’s creative marketplace, crafters come in a variety of personalities. Some stick to traditional methods, while others indulge in innovative mixed media art forms. That’s the inspiration behind the Terrifically Tacky, Creatively Cool product offering. The new display features a complete Aleene's crafting adhesive boutique that introduces Aleene's Tacky Dot and dry adhesives, a complete line of Maximum Strength adhesives, updated packaging to create a themed look that makes it easy to select glue types.
And, each new product will be featured on Tiffany and Heidi’s online channel, Cool2CraftTV.
“We’re thrilled to team up with iLovetoCreate and Michaels to share our wealth of creative knowledge and crafting history,” says Windsor. “From Aleene’s vintage techniques to today’s contemporary crafts, Heidi and I love to share our passion for crafting. Cool2Craft TV offers a great way for us to connect directly with the craft consumer to answer their questions during our weekly live chats and share new ideas, information and techniques to inspire their creativity. We look forward to sharing all time favorite Aleene’s glues along with an exciting new selection of Aleene’s products.”
Among the tried and true products are Aleene’s Original Tacky Glue in the gold bottle, Paper Glaze and Tacky Spray, along with new products such as Epoxy Putty and Fabric Fusion Peel and Stick Sheets.
Tiffany and Heidi follow in their mother’s glueprints of living the crafty life through their site, Cool2Craft.com. Sponsored by iLoveToCreate, manufacturer of the Aleene’s line, the site will host 52 weeks of product demos and project tutorials, which will be shared through out their newsletter, weekly shows, and social networking sites.
Interviews and photos available upon request.
iLoveToCreate®, a Duncan Enterprises Company, is a privately-held, family-owned Fresno, California based company that has been a leader in the ceramic arts and crafts industries since 1946. As a manufacturing, marketing, sourcing and distribution organization, iLoveToCreate® maintains a solid reputation for excellence in product development, quality, education and health & safety. Not one to rest on its reputation, iLoveToCreate® always strives to explore new avenues of creativity for its core brands: Duncan® Ceramic Arts, Tulip® Fashion Art, Aleene’s® Crafting Adhesives, Crafty Chica®, and ilovetocreate.com®.
Press contact: Kathy Cano-Murillo,
kcanomurillo@ilovetocreate.com
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