Two weeks ago I've attended New Look Spring/Summer 2014 Press Day to see the upcoming trends. There are four main trends in total which cover pretty much everything from floral skirts and dresses to oversized, slouchy jumpers and acid denim. There is also a fabulous collection of jewellery and shoes. Safe to stay that chunky necklaces are still going strong and as always New Look will deliver the prettiest gems on the high street. The shoes are full of chunky platforms, embroideries and colourful prints. My favourtie picks are from the Neon Bloom and California Dreaming trends. I also love all the pretty pastel heels, delicate crochet flats and colourful necklaces.
Pretty pastels and fabulous florals make up our Neon Bloom story. Skirts are mid length and intricate in delicate lace, whilst Spring coats are lightweight and embellished. Slouched jersey jumpers are updated with statement necklaces for a modern clean look.
Taking on a new print direction, this story plays with Aztec, patchwork, paisley and zebra. Loose silk tees are teamed with rustic beaded jackets and print matching is key in harem trousers and crop tops. This is a festival and boho mash up.
Monochrome at its best; polka dots, gingham and stripes infused with flashes of baby pink. Mesh is introduced on skirts and lingerie inspired silk dresses are finished with lace trims. Blouses tuck into distressed mom cut denim and chunky buckle belts.
Oversized florals, surf palm prints and new wash mottled denim – this collection is full of statement pieces. Acid wash jeans and jackets sit with flashes of neon pink and a touch of pretty embroidery adds a feminine edge.
Shoes & Accessories
Pops of neon, graphic print and clean, structured shapes revitalise the collection. In contrast, delicate detailing on sugary pastels adds femininity with embellishment and statement jewels. Tribal is revisited with ethnic beading, Aztec prints and a rich colour palette of crimson reds, burnt orange and luxe metallics.